Common Potential client question
“What’s the projected metrics on what sort of traffic you think you'd be able to drive us?”
To start off we try to explain the other common question….
how do we get the traffic?
http://www.seowebsitemarketing.com/how-we-get-linkbait-viral.html
So now you know the basics as to how we build out a campaign and hit two storms of traffic. But in reality there could be several storms of traffic. Its all a matter of what sites your able to build traffic from.
What’s Your ROI?
But the first expectation is to understand from the client. What’s your ROI.? We can base this on advertising revenue to CPA & lifetime value of a customer.
Don’t forget you’re getting 60% off are rates. Well if you work on the Euro. We’re starting to get clients in the U.K.
I guess America
is the new off shore place to get viral marketing services. Ever since we were clever enough to launch the new $3 bill http://digg.com/comedy/Behold_the_new_3_bill
Viral Marketing vs. LinkBait
Plus you need to factor in that there are really two campaigns.
1. Viral Marketing: This is about quantity of traffic to great buzz. This works best on ad revenue sites. But with any traffic you should always have a model to try to keep this traffic. So we work with clients to monitor the call to action to:
- forward to a friend
- book mark it
- register
- sign up for a newsletter
- add to rss feed.
For any ad supported site you should always think about what is going to make your visitors stick. Because that’s how you build your true traffic numbers. We could drive 50 to 100k people to your site. But what’s going to make them come back for more……… Well one way is to hire us again to build quality content or story. At the end of the day that’s are main goal to work with clients to build a long term relationship that deliver’s quality content to earn traffic to the clients site.
2. Link Bait: This strategy is less about traffic and more about the long term benefit of the seo links to win long term traffic from targeted search engine rankings.
Types of traffic stats?
We’ve had success with stories that hit.
Here is an example of traffic numbers we’ve seen from the first waive of launching a campaign.
Digg 10k+
StumbleUpon 25k+
National Lampoon Comedy Network
Fark, collage humbor etc. 50k+
Viral Press: this is where we try to get featured in a main stream site and publication. This could drive 100k+ Its all about coming up with a crazy PR story or hoax marketing stunt.
To the gold level of hitting a major search engine…….in terms of traffic numbers……
Now remember, once this great content has hit the first waive of buzz. It starts to get linked to and mentioned and earning links that drive traffic and search rankings. This is how it build a long end tail. Plus we try to build in user generated submissions to continue to give a story value for a waives of targeted traffic.
So I guess this answers the question as to how much traffic you can gain from viral marketing online.
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